53
get well soon card
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.90–$8.28) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible81.76avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad£77K£77K/yr · 252K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.35avg listing price — sweet spot $15–$100
Price range
Bad£1.90–£8.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier