39
funny calendar 2026
Skip itSoft demand (-77.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great170.34avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 493K searches
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Growth
Bad-77.0%90-day search growth — must beat 0% to launch
Price range
Bad£4.69–£12.42cheapest to priciest tracked listing — scored on the share inside $15–$100