30
funny calendar 2025
Skip itSoft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great168.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.40avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£4K£4K/yr · 54K searches
Growth
Bad-53.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.32–£11.94cheapest to priciest tracked listing — scored on the share inside $15–$100