52
folder with plastic sleeves
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.20–$17.00) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,124.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay£253K£253K/yr · 563K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.76avg listing price — sweet spot $15–$100
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Price range
Bad£1.20–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100