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filing boxes
Worth a lookShows low returns (0.7%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Good£14.86avg listing price — sweet spot $15–$100
Price range
Good£4.28–£39.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,371.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 190K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch