55
file organiser
Worth a lookShows low returns (0.9%), but soft demand (-20.8% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£429K£429K/yr · 864K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.19–£24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Review moat
Okay3,662.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand