44
desk calendar 2026
Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great455.61avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£347K£347K/yr · 906K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Growth
Bad-60.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.79–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100