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Skip itPrices mostly outside the sweet spot ($3.64–$11.41) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great285.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Market size
Bad£78K£78K/yr · 109K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.64–£11.41cheapest to priciest tracked listing — scored on the share inside $15–$100