50
clear plastic wallets a4
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.91–$16.00) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay1,880.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£97K£97K/yr · 101K searches
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.91–£16.00cheapest to priciest tracked listing — scored on the share inside $15–$100