53
clear pencil case
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.35–$10.22) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good785.23avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£163K£163K/yr · 847K searches
Avg price
Bad£4.22avg listing price — sweet spot $15–$100
Price range
Bad£2.35–£10.22cheapest to priciest tracked listing — scored on the share inside $15–$100