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christmas cards
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great160.52avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Market size
Good£693K£693K/yr · 3.7M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£0.89–£16.52cheapest to priciest tracked listing — scored on the share inside $15–$100