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cat calendar 2026
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great137.42avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£92K£92K/yr · 208K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£5.81avg listing price — sweet spot $15–$100
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.22–£8.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier