48
cash drawer
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£31.46avg listing price — sweet spot $15–$100
Price range
Great£13.64–£50.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great344.55avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 31K searches