59
calendar 2023
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£25.14avg listing price — sweet spot $15–$100
Market size
Good£812K£812K/yr · 623K searches
Review moat
Good638.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.81–£268.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.1%90-day search growth — must beat 0% to launch