60
bubble wrap 500mm x 100m
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,540.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay£101K£101K/yr · 103K searches
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Price range
Bad£5.10–£12.38cheapest to priciest tracked listing — scored on the share inside $15–$100