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Skip itPrices mostly outside the sweet spot ($1.72–$12.71) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,742.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.26avg listing price — sweet spot $15–$100
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 51K searches
Price range
Bad£1.72–£12.71cheapest to priciest tracked listing — scored on the share inside $15–$100