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Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,192.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.15avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 152K searches
Price range
Bad£3.18–£16.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.5%90-day search growth — must beat 0% to launch