59
academic diary 2025-2026
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Growth
Great+84.2%90-day search growth — must beat 0% to launch
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good558.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£115K£115K/yr · 687K searches
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Price range
Bad£2.75–£16.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand