59
academic diary 2024-2025
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Growth
Great+74.5%90-day search growth — must beat 0% to launch
Review moat
Good635.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£17.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£51K£51K/yr · 263K searches
Signals No Dominant Brand