43
a6 diary 2026
Skip itSoft demand (-51.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great249.66avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good£3.00–£29.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 227K searches
Growth
Bad-51.7%90-day search growth — must beat 0% to launch