50
a5 plastic wallet
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.50–$14.25) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good910.19avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£128K£128K/yr · 187K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.26avg listing price — sweet spot $15–$100
Price range
Bad£2.50–£14.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier