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a4 hardback envelopes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good1,142.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.58avg listing price — sweet spot $15–$100
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.39–£18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£65K£65K/yr · 30K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand