51
a4 envelopes
Worth a lookShows searches that convert (19.4% search→purchase), but prices mostly outside the sweet spot ($2.44–$16.82) keeps it on the watch list.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£453K£453K/yr · 348K searches
Review moat
Good1,345.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Price range
Bad£2.44–£16.82cheapest to priciest tracked listing — scored on the share inside $15–$100