42
a4 book covers plastic clear
Skip itPrices mostly outside the sweet spot ($3.34–$12.64) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good841.54avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£6.31avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 51K searches
Price range
Bad£3.34–£12.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier