50
a1 paper
Worth a lookShows searches that convert (18.4% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good590.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.72avg listing price — sweet spot $15–$100
Market size
Good£327K£327K/yr · 139K searches
Price range
Okay£6.84–£20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand