31
3d calendar 2024
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible16.8avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£16.10avg listing price — sweet spot $15–$100
Price range
Good£9.57–£29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Market size
Bad£10K£10K/yr · 58K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand