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120gsm paper a4 white
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,225.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good£4.19–£27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£79K£79K/yr · 54K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch