62
weight bench
Launch itA $1.6M/yr market growing +0.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£62.01avg listing price — sweet spot $15–$100
Market size
Great£1.6M£1.6M/yr · 1.6M searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.66–£182.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,996.49avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Price