56
skipping rope
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£759K£759K/yr · 959K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,231.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£17.08cheapest to priciest tracked listing — scored on the share inside $15–$100