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Launch itA $1.6M/yr market growing +39.9% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 5.5M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.9%90-day search growth — must beat 0% to launch
Review moat
Good1,394.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.49–£22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.09avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand