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dog calming tablets that work
Skip itSoft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good595.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£566K£566K/yr · 129K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay£191.22avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.79–£396.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-66.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price