60
carabiner
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£559K£559K/yr · 1.3M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,189.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£8.39cheapest to priciest tracked listing — scored on the share inside $15–$100