33
xlr to jack
Skip itPrices mostly outside the sweet spot ($3.54–$12.93) — this niche doesn't clear our bar today.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,334.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 90K searches
Price range
Bad£3.54–£12.93cheapest to priciest tracked listing — scored on the share inside $15–$100