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Prices mostly outside the sweet spot ($2.64–$10.65) — this niche doesn't clear our bar today.

Market size 18Growth 21Conversion 89Competition 20Returns 88Price range 0Avg price 17Brand share 38Review moat 47Quality gap 24

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Okay1,814.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£71K

£71K/yr · 109K searches

Avg price

Bad£6.11

avg listing price — sweet spot $15–$100

Price range

Bad£2.64–£10.65

cheapest to priciest tracked listing — scored on the share inside $15–$100