36
sustain pedal
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,079.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay£5.93–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£53K£53K/yr · 45K searches
Competition
Bad92%top-5 click share — a locked-up shelf