49
snow machine
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£72.30avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great382.26avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Price range
Okay£7.37–£216.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£157K£157K/yr · 126K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price