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Prices mostly outside the sweet spot ($2.13–$9.18) — this niche doesn't clear our bar today.

Market size 10Growth 12Conversion 86Competition 25Returns 97Price range 0Avg price 14Brand share 46Review moat 49Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,559.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.16

avg listing price — sweet spot $15–$100

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 77K searches

Price range

Bad£2.13–£9.18

cheapest to priciest tracked listing — scored on the share inside $15–$100