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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 33Competition 29Returns 52Price range 75Avg price 95Brand share 4Review moat 48Quality gap 47

Avg price

Incredible£44.86

avg listing price — sweet spot $15–$100

Price range

Great£17.04–£126.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,678.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 52K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand