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figure 8 power lead
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Okay1,907.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 108K searches
Avg price
Bad£5.71avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.64–£10.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier