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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 15Conversion 90Competition 10Returns 98Price range 34Avg price 56Brand share 0Review moat 15Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.78

avg listing price — sweet spot $15–$100

Price range

Okay£4.71–£20.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£128K

£128K/yr · 94K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.5%

90-day search growth — must beat 0% to launch

Review moat

Bad22,730.1

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand