20
boss katana
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good653.29avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£213.66avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 23K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£77.05–£325.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price