45
boom arm
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£30.57avg listing price — sweet spot $15–$100
Price range
Great£8.30–£75.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£195K£195K/yr · 251K searches
Review moat
Okay2,888.48avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.2%90-day search growth — must beat 0% to launch