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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 80Growth 15Conversion 20Competition 66Returns 48Price range 27Avg price 72Brand share 6Review moat 23Quality gap 78

Market size

Great£1.2M

£1.2M/yr · 687K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£107.68

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Price range

Okay£6.75–£323.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,823.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand