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Prices mostly outside the sweet spot ($4.01–$14.26) — this niche doesn't clear our bar today.

Market size 7Growth 25Conversion 60Competition 62Returns 85Price range 0Avg price 27Brand share 67Review moat 57Quality gap 72

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,227.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.20

avg listing price — sweet spot $15–$100

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 62K searches

Price range

Bad£4.01–£14.26

cheapest to priciest tracked listing — scored on the share inside $15–$100