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tiffany ceiling light
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Incredible68.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£54.03avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay£14.80–£191.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 153K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale