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Prices mostly outside the sweet spot ($3.40–$14.18) — this niche doesn't clear our bar today.

Market size 9Growth 4Conversion 58Competition 57Returns 91Price range 0Avg price 25Brand share 66Review moat 23Quality gap 80

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£8.84

avg listing price — sweet spot $15–$100

Review moat

Bad6,909.16

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£37K

£37K/yr · 86K searches

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Price range

Bad£3.40–£14.18

cheapest to priciest tracked listing — scored on the share inside $15–$100