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snowflake projector
Skip itSoft demand (-55.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible64.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£21.39avg listing price — sweet spot $15–$100
Price range
Great£14.08–£25.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad£37K£37K/yr · 35K searches
Growth
Bad-55.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand