30
small fairy lights
Skip itPrices mostly outside the sweet spot ($3.20–$8.27) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,300.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£5.59avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
Market size
Bad£11K£11K/yr · 40K searches
Price range
Bad£3.20–£8.27cheapest to priciest tracked listing — scored on the share inside $15–$100