33
ses candle 4.5w led bulb
Skip itPrices mostly outside the sweet spot ($5.01–$10.48) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Okay1,894.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£35K£35K/yr · 35K searches
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Price range
Bad£5.01–£10.48cheapest to priciest tracked listing — scored on the share inside $15–$100