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rechargeable tea lights
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£16.52avg listing price — sweet spot $15–$100
Review moat
Good776.71avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£5.34–£30.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 87K searches
Growth
Bad-41.9%90-day search growth — must beat 0% to launch